Unibella
Character, identity and packaging design
Unicef wanted to launch a product that represented their ideals. They required a range of products for their online shop that was appealing to the female market, inspired by the kawaii style.
The character range would be launched in many countries so the physical features had to be identifiable with different nationalities.
Character and packaging mockups
The chosen character
The products range included keyrings and jewellery
The identity for Unibella includes Unicef’s blue. A pattern made with icons that represent union, world, friendship, peace and innocence was created. The clear box allows to see the visibility from the sides when displayed at shops.
The Client was pleased with the character that we were asked to create some friends for Unibella and some extra items such as jewellery and stationery.